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YOU CAN CALL ME “CASSELL”
Cassell Andrew Ferere is a creative professional specializing in design, writing, and sustainability. As the Founder and Editor-in-Chief of PAGE magazine, launched in 2019, he focuses on sustainable fashion and fostering inclusive conversations. Cassell leads a diverse team of creatives and produces annual print issues, showcasing his passion for innovative storytelling, which extends to moderating panel discussions.
Beyond PAGE, Cassell contributes sartorial content to Forbes.com and has served as Senior Editor for Kulture Hub and See/Know, a streetwear incubator. With a background in art direction, most recently at Translation LLC, and experience in photography, including campaigns for brands like Paul Stuart and Mack Weldon, he has developed a comprehensive understanding of 360-degree campaigns.
CREATIVE NARRATIVE
Cassell’s skills extend into filmmaking, where he has created and executed visual treatments for clients like Samsung and Google. Alongside his editorial and social media-focused work, he develops growth strategies for brands, blending creativity with business acumen.
His diverse experience and ability to combine efficiency with style make him a powerful voice in the fashion and creative industries.
CREATIVE RANGE
At Translation, Cassell was pivotal in transitioning the UnitedMasters, Inc. SELECTCON004 conference from an online format to its first in-person event in Brooklyn, creating a dynamic and engaging experience that bridges the digital and physical realms.
The visual theme centered around a blueprint concept, symbolizing the construction of ideas. The design translated this metaphor into a literal interpretation within the venue, incorporating grid systems to create an immersive environment for attendees.
CREATIVE DIRECTION: W.I.P.
Creating visual treatments for clients like Samsung and Google, Cassell launched PAGE magazine, where he oversees a team of creatives and produces annual print issues. Reverie: PAGE magazine highlights fashion and circularity, while Cassell also writes about menswear for Forbes.com.
His journey began with the launch of Cassell Inc. as a student, a hub for his creative work in photography, writing, design, and filmmaking, all while graduating Cum Laude from CUNY. Today, he manages teams of editors, designers, illustrators, and photographers for each issue, collaborating with industry veterans. Issue #4 [pictured] featured celebrity and fashion photographer Nigel Barker as the guest Creative Director.