CV/RESUME

Cassell Andrew Ferere 

Creative; Art Director, Copywriter

371 Classon Ave. Apt. 1C
Brooklyn, NY, 11238
+1 347 923 0396
cassellaferere@gmail.com
https://www.linkedin.com/in/cassellinc/
https://cassellinc.net/


PROFESSIONAL SUMMARY

Experienced in editorial contributions, copywriting, print design, art direction, 360 campaigns, photography, filmmaking, and strategic communication. An efficient visual creative director with a diverse palate for words and expression in culture, fashion, art, and lifestyle content.


 

EDUCATION

New York City College of Technology

B.A. / B. Tech in Advertising & Communication Design

  • Minor in English Language & Thinking (Cum Laude)

New York University School of Continuing Professional Studies

Certificate in Advanced English and Writing Composition

PANEL HOSTING

  • Moderator for MOFT Cafe premiere & Talk: “Living My Flow,” LA FashionWeek, Oct. 18, 2024

  • Moderator for MAGIC/Project Show "Impact of Women In Streetwear," Aug. 19, 2024.

  • Moderator for a 1v1 fireside chat with Malin Palsson at D-Congress, Mar. 2024.

  • Panel moderator at FASHINNOVATION 9th & 11th Worldwide Talks, NYC, Oct. 2023, Sept. 2024.

  • Panel moderator at United Nations Conscious Fashion and Lifestyle Network Annual Meeting, Jun. 2023.

TECHNICAL SKILLS

  • Adobe Creative Suite

  • Digital Photography and Videography

  • On-set Lighting

  • Editorial Writing and Copywriting

  • Video Editing

  • Print and Web Design

  • Typographic Design

  • Copywriting

  • Word, Power Point, Some Excel, Figma

PORTFOLIO

Snap Shot
Forbes Contributions
Reverie Magazine

References available upon request.

EXPERIENCE

Forbes
Editorial Contributor
July 2020 – Present

  • Contribute journalistic articles on fashion, art, lifestyle, and founder stories.

  • Manage SEO and keyword research to enhance article visibility.

  • Collaborate in developing the 30 Under 30 list for 2023.

Cassell Inc.
Creative Director
Dec. 2019 – Present

  • Lead photography, film direction, copywriting, and editorial design.

  • Work with clients such as Google Play, Samsung, PetSmart, and Ms. Lauryn Hill.

  • Founder and Editor-in-Chief of Reverie, an online and print magazine.

Translation/UnitedMasters
Creative, Art Director/Copy
Jan. 2022 – Sept. 2024

  • Develop creative for campaigns across various channels, including the first IRL SelectCon event in Brooklyn with over 4,000 attendees.

  • Create copy for high-profile campaigns including Ally Bank, D’usse, and Beats by Dre.

  • Focus on B2B creative development and branded event identity.

Convicts
Creative Director - Contract
June 2014 – June 2022

  • Special projects creative strategy, photography, and videography.

See/Know
Community Manager/Market Editor
Apr. 2021 – March 2022

  • Develop communication strategies for brand engagement, with See/Know social following growing to 13k+ on TikTok, and 10k+ on Instagram 

  • Conduct research and liaise with fashion brands for e-commerce initiatives.

VMLY&R
Art Director (Freelance)
Sept. 2021 – Jan. 2022

  • Cultivate concepts for social engagement and strategic implementation.

  • Present creative strategies for clients such as Dell and Goldman Sachs.

The Many
Art Director (Contract)
June 2021 – Oct. 2021

  • Ideate and execute creative direction for projects like #YouTubeBlack.

  • Utilize graphic design and animation for impactful social media content.

African Dishout
Social Media Director
Oct. 2020 – May 2021

  • Manage social accounts and develop strategies for growth and retention.

Mercer Project
Creative Associate
Aug. 2018 – Sep. 2019

  • Document daily activities and conceptualize art for social platforms and client needs.

Maxima Group, LTD.
Head Photographer
Aug. 2014 – Jun. 2018

  • Enhance workflow efficiency through improved filing and storage systems.

  • Coordinate and supervise high-volume photography projects for leading brands.

Los Angeles Photo Party, Inc.
Manager, East Coast
Aug. 2013 – Sep. 2014

  • Manage all East Coast operations and sales outreach efforts.

Thrillist Media Group, LLC
Video Editor
Dec. 2012 – Aug. 2013

  • Produce and edit video content, achieving over 200k monthly views.

Berlin Cameron United
Creative Intern
Jan. 2007 – Aug. 2007



 

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