CV/RESUME
Cassell Andrew Ferere
Creative; Art Director, Copywriter
371 Classon Ave. Apt. 1C
Brooklyn, NY, 11238
+1 347 923 0396
cassellaferere@gmail.com
https://www.linkedin.com/in/cassellinc/
https://cassellinc.net/
PROFESSIONAL SUMMARY
Experienced in editorial contributions, copywriting, print design, art direction, 360 campaigns, photography, filmmaking, and strategic communication. An efficient visual creative director with a diverse palate for words and expression in culture, fashion, art, and lifestyle content.
EDUCATION
New York City College of Technology
B.A. / B. Tech in Advertising & Communication Design
Minor in English Language & Thinking (Cum Laude)
New York University School of Continuing Professional Studies
Certificate in Advanced English and Writing Composition
PANEL HOSTING
Moderator for MOFT Cafe premiere & Talk: “Living My Flow,” LA FashionWeek, Oct. 18, 2024
Moderator for MAGIC/Project Show "Impact of Women In Streetwear," Aug. 19, 2024.
Moderator for a 1v1 fireside chat with Malin Palsson at D-Congress, Mar. 2024.
Panel moderator at FASHINNOVATION 9th & 11th Worldwide Talks, NYC, Oct. 2023, Sept. 2024.
Panel moderator at United Nations Conscious Fashion and Lifestyle Network Annual Meeting, Jun. 2023.
TECHNICAL SKILLS
Adobe Creative Suite
Digital Photography and Videography
On-set Lighting
Editorial Writing and Copywriting
Video Editing
Print and Web Design
Typographic Design
Copywriting
Word, Power Point, Some Excel, Figma
PORTFOLIO
Snap Shot
Forbes Contributions
Reverie Magazine
References available upon request.
EXPERIENCE
Forbes
Editorial Contributor
July 2020 – Present
Contribute journalistic articles on fashion, art, lifestyle, and founder stories.
Manage SEO and keyword research to enhance article visibility.
Collaborate in developing the 30 Under 30 list for 2023.
Cassell Inc.
Creative Director
Dec. 2019 – Present
Lead photography, film direction, copywriting, and editorial design.
Work with clients such as Google Play, Samsung, PetSmart, and Ms. Lauryn Hill.
Founder and Editor-in-Chief of Reverie, an online and print magazine.
Translation/UnitedMasters
Creative, Art Director/Copy
Jan. 2022 – Sept. 2024
Develop creative for campaigns across various channels, including the first IRL SelectCon event in Brooklyn with over 4,000 attendees.
Create copy for high-profile campaigns including Ally Bank, D’usse, and Beats by Dre.
Focus on B2B creative development and branded event identity.
Convicts
Creative Director - Contract
June 2014 – June 2022
Special projects creative strategy, photography, and videography.
See/Know
Community Manager/Market Editor
Apr. 2021 – March 2022
Develop communication strategies for brand engagement, with See/Know social following growing to 13k+ on TikTok, and 10k+ on Instagram
Conduct research and liaise with fashion brands for e-commerce initiatives.
VMLY&R
Art Director (Freelance)
Sept. 2021 – Jan. 2022
Cultivate concepts for social engagement and strategic implementation.
Present creative strategies for clients such as Dell and Goldman Sachs.
The Many
Art Director (Contract)
June 2021 – Oct. 2021
Ideate and execute creative direction for projects like #YouTubeBlack.
Utilize graphic design and animation for impactful social media content.
African Dishout
Social Media Director
Oct. 2020 – May 2021
Manage social accounts and develop strategies for growth and retention.
Mercer Project
Creative Associate
Aug. 2018 – Sep. 2019
Document daily activities and conceptualize art for social platforms and client needs.
Maxima Group, LTD.
Head Photographer
Aug. 2014 – Jun. 2018
Enhance workflow efficiency through improved filing and storage systems.
Coordinate and supervise high-volume photography projects for leading brands.
Los Angeles Photo Party, Inc.
Manager, East Coast
Aug. 2013 – Sep. 2014
Manage all East Coast operations and sales outreach efforts.
Thrillist Media Group, LLC
Video Editor
Dec. 2012 – Aug. 2013
Produce and edit video content, achieving over 200k monthly views.
Berlin Cameron United
Creative Intern
Jan. 2007 – Aug. 2007